:root{--paper: #f8f9f6;--ink: #222b26;--muted: #616b63;--accent: #2f6b57;--surface: #edf0e9;--line: #d9dfd5;--font: "Segoe UI", Arial, sans-serif;--content-width: 1120px}*{box-sizing:border-box}html{scroll-padding-top:2rem}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);-webkit-font-smoothing:antialiased;line-height:1.6}a{color:inherit;text-decoration-thickness:1px;text-underline-offset:5px;transition:color .18s ease,text-decoration-color .18s ease}a:hover{color:var(--accent)}a:focus-visible{outline:2px solid var(--accent);outline-offset:6px;border-radius:2px}.link-arrow{display:inline-block;transition:transform .18s ease}a:hover .link-arrow,a:focus-visible .link-arrow{transform:translate(4px)}a:hover .link-arrow--back,a:focus-visible .link-arrow--back{transform:translate(-4px)}a:hover .link-arrow--up,a:focus-visible .link-arrow--up{transform:translateY(-3px)}h1,h2,h3,p,figure,dl,dd{margin:0}h1,h2,h3{line-height:1.15;font-weight:500;text-wrap:balance}img{max-width:100%;height:auto}svg{display:block}::selection{background:#d9e4dc}.container{width:min(var(--content-width),calc(100% - 112px));margin-inline:auto}.skip-link{position:fixed;left:1rem;top:-100px;padding:12px 20px;background:var(--ink);color:#fff;z-index:10}.skip-link:focus{top:1rem;color:#fff}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.site-header{min-height:112px;display:flex;align-items:center;justify-content:space-between;gap:24px;border-bottom:1px solid var(--line)}.wordmark{font-size:19px;font-weight:650;letter-spacing:-.7px;text-decoration:none}.site-name-accent{text-decoration-line:underline;text-decoration-color:var(--accent);text-decoration-thickness:1.5px;text-underline-offset:.22em;text-decoration-skip-ink:none}.signature-dot{color:var(--accent)}.site-header nav{display:flex;align-items:center;gap:32px;font-size:14px}.site-header nav a{display:inline-flex;align-items:center;min-height:44px;text-decoration:none}.site-header nav a:hover,.site-header nav a:focus-visible{text-decoration:underline;text-decoration-thickness:2px}.nav-inactive{color:var(--muted)}.eyebrow{color:var(--muted);font-size:12px;font-weight:550;letter-spacing:.1em;text-transform:uppercase}.home-hero{padding-block:84px 94px}.home-hero h1{max-width:900px;font-size:clamp(56px,6.6vw,92px);line-height:1.04;letter-spacing:-.065em}.hero-description{max-width:550px;margin-top:32px;color:var(--muted);font-size:19px;line-height:1.65}.hero-about-link{margin-top:16px}.work-section{padding-bottom:80px}.section-topline{display:flex;align-items:center;justify-content:space-between;padding-block:22px 30px;border-top:1px solid var(--line)}.section-topline h2{font-size:18px;font-weight:550;letter-spacing:-.3px}.section-topline>span{color:var(--muted);font-size:22px}.project-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:48px}.project-card[hidden]{display:none}.tag-list{display:flex;flex-wrap:wrap;gap:8px}.tag-link{display:inline-flex;align-items:center;min-height:36px;padding:5px 12px;border:1px solid var(--line);border-radius:3px;color:var(--muted);font-size:12px;text-decoration:none;transition:color .18s ease,border-color .18s ease,background-color .18s ease}.tag-link:hover,.tag-link:focus-visible,.tag-link[aria-current=true]{border-color:var(--accent);color:var(--accent)}.tag-link[aria-current=true]{background:var(--surface);font-weight:600}.tag-filter-status,.tag-filter-empty{color:var(--muted);font-size:13px;margin:0 0 26px}.tag-filter-status[hidden],.tag-filter-empty[hidden]{display:none}.tag-filter-status a{margin-left:10px}.case-tags{margin-top:24px}.project-link{display:block;text-decoration:none;border-radius:8px}.project-link:hover{color:var(--ink)}.project-link:hover .project-copy h3,.project-link:focus-visible .project-copy h3{color:var(--accent)}.project-link:hover .project-arrow,.project-link:focus-visible .project-arrow{transform:translate(3px,-3px)}.project-details{min-width:0}.evidence-placeholder{min-height:340px;background:var(--surface);border:1px solid var(--line);border-radius:6px;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:18px;padding:40px 28px;text-align:center;color:var(--muted)}.evidence-placeholder.compact{min-height:0;aspect-ratio:1.45}.case-image{overflow:hidden;border:1px solid var(--line);border-radius:6px;background:var(--surface)}.case-image img{display:block;width:100%;height:auto}.case-image.compact{aspect-ratio:1.45}.case-image.compact img{width:108%;max-width:none;height:100%;margin-left:-6%;object-fit:cover}.case-image--contain{background:#fff}.case-image.compact.case-image--contain img{width:100%;max-width:100%;height:100%;margin-left:0;object-fit:contain;object-position:center}.placeholder-mark{color:#6f7d75}.evidence-placeholder figcaption{display:grid;gap:7px;max-width:330px;font-size:13px}.placeholder-label{font-size:10px;text-transform:uppercase;letter-spacing:.13em}.project-link:hover .evidence-placeholder{border-color:#91a196}.project-meta{display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px 16px;margin-top:23px;font-size:12px;color:var(--muted)}.project-meta>:first-child{color:var(--accent);font-weight:650}.project-editorial{display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:start;gap:12px;margin-top:12px}.project-copy{min-width:0}.project-copy h3{font-size:29px;letter-spacing:-.8px;line-height:1.2;transition:color .18s ease}.project-arrow{font-size:26px;color:var(--accent);line-height:1}.project-context{margin-top:14px;font-size:14px;color:var(--muted)}.project-impact{margin-top:18px;font-size:13px;font-weight:550}.text-link{display:inline-flex;gap:14px;align-items:center;min-height:44px;font-size:13px;font-weight:550;text-decoration:underline;text-underline-offset:5px}.text-link:hover,.text-link:focus-visible{text-decoration-thickness:2px}.site-footer{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px 24px;padding-block:25px;border-top:1px solid var(--line);font-size:12px;color:var(--muted)}.site-footer>:first-child{color:var(--ink);font-weight:550}.site-footer a{display:inline-flex;align-items:center;gap:12px;min-height:44px;text-decoration:none}.footer-actions,.footer-social{display:flex;align-items:center}.footer-actions{gap:28px}.footer-social{gap:4px}.footer-social a{justify-content:center;min-width:44px;color:var(--muted)}.footer-social a:hover,.footer-social a:focus-visible{color:var(--accent)}.about-page{padding-block:66px 88px}.about-page-hero{padding-bottom:58px}.about-page-hero h1{font-size:clamp(48px,6vw,78px);letter-spacing:-.06em}.about-page-hero p{margin-top:22px;font-size:20px;color:var(--muted)}.about-page-section{display:grid;grid-template-columns:1fr 2fr;gap:48px;padding-block:32px;border-top:1px solid var(--line)}.about-page-section h2{font-size:19px;letter-spacing:-.3px}.about-page-section p{max-width:700px;font-size:17px;line-height:1.75}.about-page-contact{display:flex;flex-wrap:wrap;gap:20px;border-top:1px solid var(--line);padding-top:22px}.case-hero{padding-block:38px 46px}.case-hero .eyebrow{margin-top:0}.case-hero .eyebrow>span{padding-inline:12px;color:#9ca39c}.case-hero h1{max-width:950px;margin-top:22px;font-size:clamp(42px,5.2vw,72px);letter-spacing:-.05em;line-height:1.07}.case-summary{margin-top:28px;max-width:700px;font-size:19px;color:var(--muted)}.case-facts{margin-top:44px;display:grid;grid-template-columns:1fr .6fr 1.7fr;gap:32px;border-top:1px solid var(--line);padding-top:25px}.case-facts dt{font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);margin-bottom:8px}.case-facts dd{font-size:14px}.case-intro{display:grid;grid-template-columns:1fr 1.8fr;gap:64px;padding-block:38px 48px;border-top:1px solid var(--line)}.case-intro h2{margin-bottom:14px;color:var(--muted);font-size:12px;font-weight:550;letter-spacing:.08em;text-transform:uppercase}.case-intro p{max-width:690px;font-size:16px;line-height:1.75}.phone-screens{display:grid;justify-items:center;gap:20px;padding:46px 24px 24px;border:1px solid var(--line);border-radius:6px;background:var(--surface)}.phone-screens-pair{display:flex;align-items:center;justify-content:center;gap:clamp(18px,5vw,72px);width:100%}.phone-frame{width:min(240px,36%);aspect-ratio:12 / 25;padding:7px;border:2px solid var(--ink);border-radius:26px;background:var(--ink);box-shadow:0 14px 32px #222b261f}.phone-frame img{display:block;width:100%;height:100%;object-fit:contain;object-position:top center;background:#fff}.phone-screens.compact{min-height:0;aspect-ratio:1.45;gap:0;padding:10px 20px}.phone-screens.compact .phone-screens-pair{gap:clamp(12px,3vw,30px)}.phone-screens.compact .phone-frame{width:min(162px,36%);border-radius:18px;padding:5px;box-shadow:0 10px 24px #222b261a}.phone-screens figcaption{color:var(--muted);font-size:12px;text-align:center}.impact-section{padding-block:45px 60px}.impact-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:26px}.impact-grid-single{grid-template-columns:minmax(0,1fr)}.impact-grid>div{display:flex;flex-direction:column;gap:12px;padding-right:28px}.impact-grid>div+div{padding-left:28px;border-left:1px solid var(--line)}.impact-grid dd{order:-1;color:var(--accent);font-size:clamp(32px,3.8vw,50px);line-height:1.15;font-weight:500;letter-spacing:-.05em}.impact-grid dt{max-width:255px;font-size:14px;color:var(--muted)}.case-section{display:grid;grid-template-columns:1fr 1.8fr;gap:64px;border-top:1px solid var(--line);padding-block:58px}.section-number{display:block;color:var(--muted);font-size:11px;letter-spacing:.09em;text-transform:uppercase;margin-bottom:18px}.section-heading h2{max-width:300px;font-size:30px;letter-spacing:-1px;line-height:1.2}.prose{min-width:0;font-size:16px;line-height:1.8}.prose p{margin-bottom:20px}.prose>:last-child{margin-bottom:0}.prose strong{font-weight:600}.prose h3{font-size:19px;line-height:1.4;margin-block:32px 14px;letter-spacing:-.3px}.prose ul{padding-left:20px;margin-block:0 24px}.prose li{padding-left:5px;margin-top:8px}.prose li::marker{color:var(--accent)}.discovery-sequence,.scope-progression{display:flex;flex-wrap:wrap;gap:8px 16px;padding:16px 0 0;margin:22px 0 0;border-top:1px solid var(--line);list-style:none}.discovery-sequence li,.scope-progression li{margin:0;padding:0 0 0 9px;border-left:2px solid var(--accent);color:var(--muted);font-size:12px;font-weight:550;line-height:1.4}.funnel-visual{margin-top:20px;padding:28px;border:1px solid var(--line);border-left:2px solid var(--accent);border-radius:6px}.funnel-data{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));padding-bottom:28px;border-bottom:1px solid var(--line)}.funnel-data>div{display:flex;flex-direction:column;padding-inline:16px}.funnel-data>div:first-child{padding-left:0}.funnel-data>div+div{border-left:1px solid var(--line)}.funnel-data dt{font-size:12px;color:var(--muted)}.funnel-data dd{order:-1;font-size:clamp(25px,3vw,34px);line-height:1.3;letter-spacing:-1px;color:var(--accent)}.funnel-rates{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:0;list-style:none;padding:0;margin:18px 0 2px}.funnel-rates li{position:relative;margin:0;padding:15px 4px 2px;border-top:1px solid var(--line);color:var(--accent);text-align:center;font-size:23px;font-weight:600;line-height:1.3}.funnel-rates li:before{content:"";position:absolute;top:-4px;left:calc(50% - 4px);width:8px;height:8px;border-radius:50%;background:var(--accent)}.prose .data-caption{color:var(--muted);font-size:11px;margin-top:12px}.value-progression,.activation-path{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;padding:0;margin:28px 0 0;list-style:none}.activation-path{margin-bottom:20px}.value-progression li,.activation-path li{position:relative;margin:0;padding:16px 8px 0 0;border-top:1px solid var(--accent);color:var(--accent);font-size:13px;font-weight:600;line-height:1.4}.value-progression li:before,.activation-path li:before{content:"";position:absolute;top:-4px;left:0;width:7px;height:7px;border-radius:50%;background:var(--accent)}.external-evidence-list{list-style:none;padding:0;margin:12px 0 0}.external-evidence-list li{margin:0;padding:16px 0;border-top:1px solid var(--line)}.external-evidence-list a{display:inline-flex;align-items:baseline;gap:10px;font-weight:550}.external-evidence-list small{display:block;margin-top:4px;color:var(--muted);font-size:12px}.decision-block{display:flex;gap:22px;padding-block:26px;border-bottom:1px solid var(--line)}.decision-block:first-child{padding-top:0}.decision-block:last-child{padding-bottom:0;border-bottom:0}.decision-number{font-size:12px;color:var(--accent);padding-top:4px}.decision-block h3{margin-top:0}.decision-block p:last-child{margin-bottom:0}.prose .evidence-placeholder{min-height:300px}.prose .analytics-evidence{max-width:640px;margin:24px 0 28px}.analytics-evidence img{display:block;width:100%;height:auto;border:1px solid var(--line);border-radius:6px}.analytics-evidence figcaption{margin-top:10px;color:var(--muted);font-size:12px;line-height:1.5}.prognum-clients{max-width:540px;height:clamp(64px,18vw,96px);margin:4px auto 52px}.prognum-clients img{display:block;width:100%;height:100%;object-fit:cover;object-position:center}.prognum-evidence{max-width:700px;margin:30px 0 0}.prognum-evidence img{display:block;width:100%;height:auto;border:1px solid var(--line);border-radius:6px}.prognum-evidence figcaption,.prognum-video figcaption{margin-top:10px;color:var(--muted);font-size:12px;line-height:1.5}.prognum-orchestration a{display:block;cursor:zoom-in}.prognum-video{max-width:504px;margin:30px 0 0}.prognum-video-frame{aspect-ratio:504 / 399;overflow:hidden;border-radius:6px;background:var(--surface)}.prognum-video-frame iframe{display:block;width:100%;height:100%;border:0}.evolution-timeline{position:relative;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:16px;padding:0;margin:34px 0 0;list-style:none}.evolution-timeline:before{content:"";position:absolute;top:0;left:0;right:0;height:1px;background:var(--line)}.evolution-timeline li{position:relative;display:flex;flex-direction:column;gap:5px;margin:0;padding:25px 4px 0 0;font-size:13px;line-height:1.45}.evolution-timeline li:before{content:"";position:absolute;top:-5px;left:0;width:9px;height:9px;border-radius:50%;background:var(--accent)}.evolution-timeline li strong{color:var(--accent);font-size:15px;font-weight:600}.evolution-timeline li span{color:var(--muted)}.result-breakdown{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;padding-block:20px;margin:24px 0;border-block:1px solid var(--line)}.result-breakdown>div{display:flex;flex-direction:column}.result-breakdown dt{color:var(--muted);font-size:13px}.result-breakdown dd{order:-1;color:var(--accent);font-size:30px;font-weight:500;letter-spacing:-.04em}.result-highlight{border-left:2px solid var(--accent);padding:18px 24px;background:var(--surface);margin-top:28px}.result-highlight>strong{display:block;font-size:clamp(25px,3vw,36px);letter-spacing:-1px;font-weight:500;color:var(--accent);line-height:1.3}.result-highlight>p{font-size:14px;margin-block:10px 0;color:var(--muted)}.results-visual{margin:32px 0 0;padding:22px 24px 26px;border:1px solid var(--line);border-radius:6px}.results-visual figcaption{margin-bottom:20px;color:var(--muted);font-size:12px;font-weight:550;letter-spacing:.06em;text-transform:uppercase}.results-chart{display:grid;gap:18px}.results-chart-row{display:grid;grid-template-columns:78px minmax(0,1fr) 90px;align-items:center;gap:14px;font-size:13px}.results-chart-row>span{color:var(--muted)}.results-chart-row>strong{color:var(--accent);font-size:16px;font-weight:600;text-align:right;white-space:nowrap}.results-chart-track{height:24px;background:var(--surface)}.results-chart-bar{height:100%}.results-chart-bar--goal{width:35%;background:#9bad9f}.results-chart-bar--actual{width:100%;background:var(--accent)}.institutional-evidence{max-width:440px;margin:42px 0 0}.institutional-evidence a{display:block;cursor:zoom-in}.institutional-evidence img{display:block;width:100%;height:auto;border:1px solid var(--line)}.institutional-evidence figcaption{margin-top:12px;color:var(--muted);font-size:11px;line-height:1.5}.prose blockquote{margin:28px 0 0;border-left:2px solid var(--accent);padding:4px 0 4px 25px;font-size:24px;letter-spacing:-.5px;line-height:1.45}.prose blockquote p{margin:0}.case-navigation{display:flex;justify-content:space-between;gap:24px;padding-block:30px 55px;border-top:1px solid var(--line)}.case-navigation a{display:inline-flex;align-items:center;gap:12px;min-height:44px;font-size:14px;text-decoration:none}@media(min-width:1600px){.home-hero{padding-block:108px}}@media(min-width:641px){.project-card{display:flex;flex-direction:column;min-width:0}.project-link{display:flex;flex-direction:column;flex:1}}@media(max-width:900px){.container{width:calc(100% - 64px)}.project-grid{gap:32px}.project-copy h3{font-size:25px}.case-section{grid-template-columns:1fr 1.8fr;gap:32px}.case-intro{gap:32px}.section-heading h2{font-size:26px}.impact-grid{gap:16px}.impact-grid>div{padding-right:0}.impact-grid>div+div{padding-left:16px}}@media(max-width:640px){.container{width:calc(100% - 40px)}.site-header{min-height:88px;gap:14px}.wordmark{font-size:16px;letter-spacing:-.5px}.site-header nav{gap:12px;font-size:12px}.home-hero{padding-block:64px 64px}.home-hero h1{font-size:clamp(44px,10.9vw,65px);letter-spacing:-.06em}.hero-description{font-size:16px;margin-top:25px;max-width:380px}.section-topline{padding-block:20px 24px}.project-grid{grid-template-columns:minmax(0,1fr);gap:40px}.project-copy h3{font-size:27px}.project-meta{margin-top:20px}.work-section{padding-bottom:56px}.site-footer{font-size:11px;gap:8px 20px;padding-block:24px}.site-footer>:nth-child(2){flex-basis:100%;order:3}.footer-actions{gap:14px}.about-page{padding-block:44px 56px}.about-page-hero{padding-bottom:40px}.about-page-hero p{font-size:17px}.about-page-section{grid-template-columns:1fr;gap:12px;padding-block:26px}.about-page-section p{font-size:16px}.case-hero{padding-block:22px 30px}.case-hero .eyebrow{margin-top:0;font-size:10px}.case-hero .eyebrow>span{padding-inline:5px}.case-hero h1{font-size:clamp(38px,9vw,56px)}.case-summary{font-size:17px;margin-top:24px}.case-facts{grid-template-columns:1.4fr 1fr;gap:24px;margin-top:30px}.case-facts>:last-child{grid-column:1 / -1}.case-intro{grid-template-columns:1fr;gap:24px;padding-block:30px 38px}.case-intro p{font-size:15px}.phone-screens{padding:28px 12px 18px;gap:14px}.phone-screens-pair{gap:12px}.phone-frame{width:min(45%,200px);padding:5px;border-radius:20px}.phone-screens.compact{padding:4px 12px}.phone-screens.compact .phone-frame{width:min(125px,36%)}.case-page>.case-image img{width:108%;max-width:none;margin-left:-4%}.case-page>.case-image.case-image--contain img{width:100%;max-width:100%;margin-left:0}.phone-screens figcaption{font-size:11px}.evidence-placeholder{min-height:230px;padding:28px 20px}.impact-section{padding-block:32px 40px}.impact-grid{grid-template-columns:1fr;gap:0;margin-top:10px}.impact-grid>div{padding-block:22px;gap:8px}.impact-grid>div+div{padding-left:0;border-left:0;border-top:1px solid var(--line)}.impact-grid>div:last-child{padding-bottom:0}.impact-grid dd{font-size:40px}.impact-grid dt{max-width:300px;font-size:13px}.case-section{grid-template-columns:1fr;gap:26px;padding-block:38px}.section-number{margin-bottom:14px}.section-heading h2{max-width:340px;font-size:28px}.prose{font-size:16px;line-height:1.75}.funnel-visual{padding:18px 12px}.funnel-data{padding-bottom:20px}.funnel-data>div{padding-inline:8px}.funnel-data dd{font-size:clamp(21px,6vw,30px)}.funnel-data dt{font-size:10px}.funnel-rates li{padding:11px 2px 0;font-size:16px}.value-progression,.activation-path{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px 14px}.evolution-timeline{grid-template-columns:1fr;gap:0;margin-top:25px}.evolution-timeline:before{inset:10px auto 10px 4px;width:1px;height:auto}.evolution-timeline li{padding:4px 0 22px 20px}.evolution-timeline li:last-child{padding-bottom:0}.evolution-timeline li:before{top:10px;left:0}.results-visual{padding:18px 12px 20px}.results-chart-row{grid-template-columns:60px minmax(0,1fr) 72px;gap:7px;font-size:11px}.results-chart-row>strong{font-size:13px}.results-chart-track{height:20px}.decision-block{gap:15px}.prose .evidence-placeholder{min-height:240px}.case-navigation{flex-direction:column;gap:8px;padding-block:24px 36px}}@media(prefers-reduced-motion:reduce){a,.tag-link,.link-arrow,.project-copy h3{transition:none}a:hover .link-arrow,a:focus-visible .link-arrow{transform:none}.project-link:hover .project-arrow,.project-link:focus-visible .project-arrow{transform:none}}